Let's talk Clear answers and credible source material for the way people search with AI.
Start with real customer questions.
Agree a small set of service and location questions that potential customers ask. Record the platform, date, wording, business mentions, cited sources and destination pages where results are available.
Connect services, answers and examples.
Clarify services, real project examples, customer questions and business details. Add appropriate structured data that matches visible content, and check important pages can be crawled and indexed.
Record sources. Compare over time.
Repeat the agreed questions and compare the recorded evidence. Review referral traffic where identifiable. AI answers vary, so a single mention is not a stable ranking or proof of new enquiries.
Generative engine optimisation prepares accurate, helpful business content for discovery and understanding in AI-powered search experiences.
Generative engine optimisation (GEO), also called AI search optimisation, builds on useful content and accessible pages. We help London businesses explain what they do with specific answers and evidence that people and search systems can understand.
For example: “What should a London restaurant include on its website?” can be answered with practical menu, visiting and enquiry information supported by real work. This is an example content topic, not a claim that an AI platform recommends STAM.
FROM A QUESTION TO A USEFUL SOURCE
“What should a London restaurant website include?”
Menus, visiting information and an easy way to enquire.
Real project examples and consistent business details.
Illustrative content approach · AI platforms choose their own sources.
GEO is work that makes business information easier to discover, understand and reference in AI-powered search. For STAM clients, that starts with clear service descriptions, accurate business details, useful answers and evidence from real work.
Google and Bing describe the same crawling, indexing and content-quality foundations as important for their AI search experiences. GEO builds on those foundations with consistent entity information, useful question-led content and structured data that reflects what visitors can see.
No. Each platform chooses which sources to retrieve, cite or display. We can improve eligibility and clarity, keep suitable search crawlers able to access the site, and review available evidence. An AI mention or citation is not guaranteed.
A review can document the starting visibility for agreed questions, gaps in service answers and business facts, technical access checks and prioritised content recommendations. Implementation and follow-up measurement are defined in the proposal.
Scope depends on the number of services and questions reviewed, available business evidence, technical and content changes, platforms sampled and the follow-up frequency. A visibility review and implementing its recommendations are agreed separately.
PRACTICAL THINKING
Clear facts, useful answers and evidence worth referencing.
Read the guideMake the useful details easy to find.
Read the guideWe’ll discuss your priorities, scope and a suitable next step.
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