Review crawling, indexing, canonical URLs, page titles, internal links and existing service content. Use available Search Console data to identify relevant searches and pages.
Align service and location information with the business facts. Review Google Business Profile information where access is provided, and keep names, address and contact details consistent.
Track indexing, relevant queries, impressions and clicks in Search Console. Review enquiries where tracking is available. Agree the next improvements from evidence rather than a promised ranking.
SEO and local SEO services focused on clear site structure, useful service content and consistent business information.
Help customers find the services you actually offer.
SEO for a London small business should connect useful service pages with the searches its customers make. We combine technical checks, search intent and accurate local information, then measure what Google actually reports.
For a restaurant, useful content could explain menus, takeaway options and visiting information. For a retailer, it could explain product categories and how to enquire. We target genuine services and areas served, rather than duplicating the same page for every London neighbourhood.
A CLEARER SEARCH JOURNEY
Search intent
What do your customers actually need?
A useful service page
Clear answers, business facts and a simple enquiry route.
Measure the evidence
Indexing, relevant queries, clicks and enquiries where tracked.
An example process, not a ranking or results guarantee.
Your brief
Share the website, priority services, genuine areas served and any existing Search Console access. Tell us who can approve content and make website changes.
Our output
A baseline review and a prioritised action list covering technical access, service content and relevant search questions.
Before work starts
Agree which recommendations STAM will implement, what needs your approval, and whether follow-up content and measurement are part of the work.
The starting point is whether search engines can discover, crawl and understand useful pages. We review areas such as indexing signals, titles and descriptions, canonical URLs, internal links, service content and consistent local business information.
How is local SEO different?
Local SEO focuses on helping people find and understand a business in a relevant area. Accurate business details, useful location and service information, and a consistent Google Business Profile are part of that foundation.
Can you guarantee a Google ranking or indexing date?
No. Google decides when to crawl, index and display a page. We can improve the technical foundations and content, submit discovery signals and review Search Console evidence, but rankings and indexing dates cannot be guaranteed.
How long does local SEO take?
The starting condition of the site, competition, content and Google’s crawl decisions all affect progress. We establish a baseline and agree review points. Indexing dates, first-page rankings and a fixed number of leads cannot be guaranteed.
What affects the cost of SEO work?
The scope depends on the size and condition of the site, the services and areas targeted, content needs, implementation work and the agreed review frequency. A technical review, a set of website changes and ongoing support are different scopes.